Where we will solve this challenge?
Check out the map to see all the cities that face similar challenges in this area!
How do we change human behaviour?
Citizen behaviour is largely responsible for current trends in global climate change. Hence, changing unsustainable consumption and production patterns unlocks a crucial climate impact potential.
Citizens, consumer behaviour play a crucial role in steering and driving new sustainable practices.
Current consumption behaviours need to be changed and transformed into circular systems which ensure that society needs are met by using renewable resources, especially in human settlements where the demand is high (urban demand dematerialization).
New business models need to be developed to allow customers to use their demand power to push Business to Consumer (B2C) industries to dematerialize demand (e.g. product as a service, sharing models, etc.), to focus on eco-design , circular production processes and products, and to use distributed models of production and marketing to foster local production systems.
Best practices and learnings should be shared among all system stakeholders, to increase awareness of what is possible, what works and what doesn’t, and inspire further action.
Emerging trends have to be taken into account that shape both economy and social systems (for example digitalization, artificial intelligence, blockchain) that are going to have a significant impact on the way we produce and consume in the future. Exploring how communications, collaboration platforms, knowledge and learning processes can influence people’s behaviours and catalyse social movements.
Citizens and consumers need to be better included in climate innovation processes and activities. New ways how to collaborate and co-create between cities, citizens and industries are needed to unlock a change in society.