Human behavior

Old and Young Unite!

Old and Young Unite!

When old age meets teenage. How might older and younger generations actively support each other in reducing resource consumption?
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Challenge description

Hundreds of thousands of pupils and students have been taking to the streets to protest for the climate and their future for months now. A growing number of you are trying to behave in more climate-friendly ways in everyday life. You buy second-hand clothing instead of
discount fashion, give up meat or cut back plastic as much as possible.

Your approach: Impact the climate through a more eco-conscious and minimal lifestyle!

Many old people follow these protests on television, if at all. But similar to the young, consumerism is often alien to them and as a post-war
generation they grew up with limited resources. They preserve vegetables, eat mostly at home and have a natural aversion to "to-go cups".

We believe these synergies should be harnessed!

 

Challenge vision

Our vision is to use the potential of a cooperation between young and old to face the challenges of climate change together.

  • How can old and young support each other?
  • How can we profit from each other's knowledge and experiences?
  • What concepts, approaches and business models can we think of on a neighbourhood or city-level to foster intergenerational exchange and learning to save precious resources?

 

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