Solutions

Climactiv - Sustainability starts with you

Climactiv to engage a sustainable lifestyle through gamification

Although 3.2 million people took part in the “Fridays for future” demonstrations, over 200 times the SAP arena, so far, there was not at lot that has changed. In order to fight climate change efficiently, we want to use large corporates as multipliers to empower employees in acting sustainable.

Team
Climactiv - be active.
Simon Steiger, Stefan Bassler, Florian Bieberich, Tim Treis
Contact details
ekaterina.ovchinnikova@embl.de

Sustainable behaviour on campus

Consider behavioral patterns of students and staff on the local campuses and develop a local campaign encouraging sustainable behaviour.

Read more about Sustainable behaviour on campus

Climactiv to engage a sustainable lifestyle through gamification

Although 3.2 million people took part in the “Fridays for future” demonstrations, over 200 times the SAP arena, so far, there was not at lot that has changed. In order to fight climate change efficiently, we want to use large corporates as multipliers to empower employees in acting sustainable.

Solution context

Even though a lot of people want to engage in a sustainable lifestyle and take action against climate change, there is only so much and individual can do. In order to scale this, we are using gamification and corporate interest. The gamification will help to fastly establish a sustainable understanding and lifestyle. Using corporates/cities/universities or countries' communities, we are able to start with a big user base and also using the challenge between the corporates/cities/universities or countries as motivator. To tackle climate change, people need to act together to make a difference.

Focus of our solution on universities:

Mit unserem neuartigen Konzept Climactiv wollen wir Klimaschutz auf ein neues Level anheben, und zwar an der Seite von Universitäten. Obwohl sich viele Leute für Klimaschutz engagieren wollen, fehlt es Privatpersonen oft an Möglichkeiten, Organisation und finanzieller Förderung. Auf der anderen Seite haben Universitäten den Vorteil von umweltfreundlichem Wachstum und die hohe Priorität von Klimaaktivismus unter den Studierenden erkannt. Dies wollen wir kombinieren, indem wir Universitäten wie zum Beispiel der Universität Heidelberg eine ganzheitliche Klimalösung für Ihre Studierenden anbieten, so dass diese für klimafreundlichen Lifestyle mittels Klimapunkten belohnt werden. Diese können gegen Gutscheine für regionale, klimafreundliche und biologische Restaurants und Shops eingetauscht werden.

 

Solution description

Let us imagine Ashanti. She wants to engage in climate action but finds it difficult to find the right way to do this. But we have the solution, by offering our holistic sustainability approach “Climactiv” to Ashantis employer, in our example SAP (this could also be a city, university or a country). The sample SAP was chosen because of their high engagement on sustainable growth of the region. This allows Ashanti to collect climate points throughout her day, which she does by coming to work by bike, having a vegetarian lunch and participating in the tree planting challenge in the evening. Additionally, she can enter new challenges for other employers, which can be rated by her colleagues. The elements of gamification allow coworkers to get rewards for their climate efforts and a leadership board will highlight the most engaged employers of every month. Besides special rewards for the most engaged people, earned points can be traded into coupons for local farmers, organic shops or vegetarian restaurants, which supports the region in a sustainable, reinforcing cycle of growth. This fits to the strategy of supporting regional sustainable growth which SAP led with great example. SAP based events like vegetarian days will not just be saving tons of carbon dioxide but also save money, instead. So climate change is fought in the most efficient way, Ashanti gets supported in her efforts and SAP earns reputation among existing and potential new employees. And now the best, the interactive website is already online, try it out! climactiv.de

* Climate-KIC publishes the proposed solutions developed during the Climathon event solely for the purposes of facilitating public access to the information concerning ideas and shall not be liable regarding any intellectual property or other rights that might be claimed to pertain to the implementation or use any of the proposed solutions shared on its website neither does it represent that it has made any effort to identify any such rights. Climate-KIC cannot guarantee that the text of the proposed solution is an exact reproduction of the proposed solution. This database is general in character and where you want to use and develop a proposed solution further, this is permitted. We recommend getting in touch with the relevant team or give credit by referencing this solution subpage as the original source.

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